Move faster and boost revenue with writing support that lets your team focus on what they do best.
For any level you need—from monthly on-call writing to more comprehensive growth content strategy.
The way your product speaks to your audience makes a big difference. But when you're trying to move fast, getting the words right can be a bottleneck to design and development.
A product writer doesn't just take this burden off of your team. They can also identify new opportunities for improvement, help departments align on a consistent product voice, and find low-effort solutions to costly customer support issues.
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Compare costs to $100,000+ for a full-time employee.
I also set clear boundaries on my workload and limit the amount of clients I take on. This helps keep our work focused and efficient while maintaining quality and standards.
Product writing is the practice of choosing the right words for a digital product or website in order to make it useful and accessible to an intended audience.
It incorporates principles from UX writing, content design, and content strategy to thoughtfully consider user needs and behaviors as well as common interaction patterns. But where these roles typically work within a UX or design team, product writing embeds directly in a product team or works horizontally across different departments.
Product writing for growth still centers on the person using a product, but focuses a bit more on data-driven writing choices that help acquire, onboard, and retain customers. It often utilizes growth experimentation frameworks like A/B testing, and is best suited for dedicated growth teams or product-led growth companies.
Copywriting and marketing writing are separate functions that exist outside of product writing, though they share some principles and can be great partners to work alongside a product writer.
Some companies treat communication as an afterthought. But the negative impacts of sloppy, complicated, jargon-filled content are big.
Product writing simplifies and organizes information to make it easy for prospective customers to scan, see the value of a product, and make decisions that lead to recurring revenue for your business.
Product writing can benefit companies of all sizes, even if just on a temporary, seasonal, or part-time basis.
Your company may not have a budget for comprehensive writing support.
Your design organization might not be ready for a full-time in-house UX writing or content design role, let alone strategic long-term development of a content design team as part of a mature design practice.
But good communication doesn't have to be an all or nothing decision.
An early investment in the quality of your product's words will set a foundation for something more significant later on, and your product can get immediate value from writing support.
Product writers can work with all kinds of teams, including design, research, marketing, product, engineering, copywriting, customer support, legal, trust and safety, and more. (I've found working directly with product managers to be efficient, but cross-functional collaboration works great too.)
I also work with agencies, or even individuals who want support in their work.
Yes! Pause or cancel any time with no penalty.
Pausing in the middle of a month will reserve the remaining weeks for when you restart your service.
Refunds are only available if you request it within 7 days of initiating a service and before you receive your first deliverable.
You can cancel any time without needing a reason, but I do not offer refunds for completed work.
If you're not satisfied with the quality of work, or if it just doesn't feel like the right fit, I'm happy to discuss how we might improve or refer you to trusted colleagues. My goal isn't to retain clients for the sake of making an extra buck, but to work with people who like working with me!
Sure, but different words carry different meanings and associations, and I’m trying to find the most effective way of getting across the specific value of what I offer (which in itself is a nice example of product writing for growth 😉).
You could call this a retainer, subscription, freelance, one-person agency, on-demand, on-call...
What matters to me is that the output is high quality, the service is efficient, and we both understand what's included in the work.
If you're a larger company with the budget for in-house UX writers or content designers, then you should hire them! There are a ton of talented people in this industry who could help you build out a team.
But hiring in-house is expensive. From recruiting and hiring, to management, career development, providing a consistent workload... it's a big investment for a growing company to justify.
You might also have a seasonal need for additional product writing support so that your in-house UX writers can focus on their ongoing work.
As for design agencies, these too can be expensive, and many don't have dedicated UX writers (let alone with product growth experience). What I'm offering is consistent and reliable, but focused on a specialized area.
These are my main tools:
Google Docs: I'll use this for product briefs and writing deliverables when I'm not working directly in a design file.
Figma: I can work directly in your existing design files or create new files for my own design explorations.
Trello: Unless you have a tracking system you prefer, we can use Trello for requests so that you can easily create a backlog of tasks, track progress, and see all of your completed tasks.
Stripe: You'll send monthly payments to me through Stripe.
Webflow: I don't do full web design, but I'm comfortable editing text directly in Webflow files.
Depending on how it affects my workflow, I can work with other software as needed.
Unless you have your own workflow for tracking tasks, we'll work out of a Trello board that I set up for us.
1. You create a task for our backlog. I'll provide guidance on the kind of information that helps me complete tasks with the least amount of back and forth. You can add as many items to the backlog as you want.
2. I'll work on one task at a time. Unless otherwise noted, I'll work on tasks in the order they appear in the backlog. We'll keep most of our communication within the task ticket.
3. Once you approve of the work, we'll mark it as complete. If you need revisions, we can keep the task open or create a new task.
People I work with sometimes use the first month as a trial period by creating a variety of tasks to get a broad sense of the value product writing can provide. If you're not sure where to start, ask me and I'm happy to help!
This service is done by one person at the moment. As long as my workload is manageable, I'll keep doing it myself.
I've been working as a UX writer and content designer for 6 years with companies like Upwork and Pinterest along with a few startups.
On growth teams I contributed to experiments that led to millions of dollars in recurring revenue.
I played key roles in high-priority launches and rebrands.
And I did this all while providing support and solving problems for other product teams with smaller requests.
I've also worked as an editor with a best-selling comics publisher, self-published authors, digital marketing agencies, and more. I'm constantly learning about writing, the science behind how we read, cognitive biases, behavioral psychology, and tech ethics. I also drink way too much tea, travel the world any chance I get, and love encouraging people to follow their passions.
I like to keep the focus on deliverables with product writing for growth, but you can learn more about me on my portfolio site
My aim isn't to say "look how quick and easy this can be," but instead to fill gaps in resources and to introduce growing companies to the value you can get from people who focus on how your product communicates. I don't consider this as a replacement for in-house UX writers or content designers, which I consider an important part of a mature design practice.
Product writing for growth takes a different skillset than typical in-house employees, and the approach is based on experience in doing a lot with a little on growth teams.
It's also important to note that regardless of how fast a product writer works, they should still consider the long-term impact of writing and design decisions. They should work with user research and data to provide a deeper perspective on the words businesses use.
Ultimately, how you use a suggestion is up to you, but you'll get an honest opinion on how to achieve a quality product in relation to time, budget, and other business constraints. And regardless of those restraints, I take a hard stance against working in service of designs with unethical, misleading, or manipulative intent.
